I created a direct marketing campaign that playfully highlighted Xtremepush’s core message: “engagement builds lasting relationships.”

The concept centred on sending a select few clients a bespoke engagement box. A creative approach to grab their attention as opposed to another email. On opening, recipients were greeted with a bold message “Will you marry me?” designed to spark curiosity and tie into the theme of customer engagement.

Inside, a personalised letter expanded on Xtremepush’s value proposition: helping brands connect with their customers in real time for long-term growth.

Approach
This campaign blended humour, surprise, and clear messaging to create a memorable touchpoint for potential clients. Developing the concept required a strategic approach to ensuring the creative idea not only grabbed attention but also reinforced Xtremepush’s core message of engagement.